Pimp x DitUr - Forevr

A limited-edition CS:GO watch

The collaboration between Forevr, Ditur, and Jacob ‘Pimp’ Winneche resulted in a well-crafted timepiece that showcased the perfect fusion of gaming aesthetics and luxury watchmaking.

To ensure the authenticity and exclusivity of the product, each watch was individually numbered and accompanied by a certificate of authenticity, adding to its collector’s appeal.

The design process involved multiple iterations and meticulous attention to detail, as every element needed to reflect the essence of Counter-Strike: Global Offensive and Jacob ‘Pimp’ Winneche’s personal style.

By leveraging Ditur’s expertise in watchmaking and Forevr’s proficiency in understanding the gaming community, the final product exceeded expectations, resonating with both watch enthusiasts and avid CS:GO-players alike.

The objective

From the very beginning, our primary goal was to craft a one-of-a-kind CS:GO-watch. It is important to note that the concept of a custom CS:GO-watch had not been developed previously.

In that sense, our collaborative efforts, involving Ditur, Jacob ‘Pimp’ Winneche, and Forevr, led to a milestone accomplishment: the creation of a custom one-of-a-kind timepiece exclusively designed for the CS:GO-community.

By blending elements of CS:GO with the art of watchmaking, we achieved a remarkable fusion, captivating the imagination of CS:GO enthusiasts and collectors alike.

The outcome

Naturally, we followed up with an extensive marketing campaign primarily aimed towards targeting CS:GO-players and gaming enthusiasts with an interest in watches.

Throughout the campaign, we utilized Jacob ‘Pimp’ Winneche’s platforms; Twitch, Twitter, Instagram, and YouTube to reach said audience. The positive response from the CS:GO community and watch enthusiasts exceeded our expectations, generating a significant buzz around the product.

We received countless messages and inquiries about the unique features of the watch and its availability in different regions. The pre-sale sold out in less than 2 hours – and following the official launch a lot of watch-enthusiasts acquired the watch.