Karrigan x OnePlus

Leveraging Finn ‘Karrigan’ Andersen’s status as an esports icon, OnePlus and Forevr joined forces to create a dynamic and engaging marketing campaign for the launch of the OnePlus Nord 2T 5G.

The #NeverSettle campaign showcased the cutting-edge features of the new phone, emphasizing its performance and design which cater to the demands of the gaming and esports community.

EXPANDING AUDIENCES

Merging the worlds of electronics and gaming is something that can expand a company’s reach like no other, especially when combining the best esports has to offer in terms of players together with the leading developer in mobile technology. This is what sparked the idea for our marketing campaign featuring Karrigan as one of the faces of the new OnePlus Nord 2t 5G phone.

Our Objectives

The campaign involved the creation of high-quality content, including commercial videos, photos, and social media posts, tailored to resonate with Finn ‘Karrigan’ Andersen’s fanbase and the wider esports audience in general. By strategically utilizing YouTube, Instagram, and Twitter, we aimed to maximize reach and brand exposure.

From the get-go, Forevr, as a leading media and marketing company, ensured a seamless and effective campaign execution. That is, from ideation to implementation, our team worked closely with Karrigan and OnePlus to deliver a comprehensive and impactful marketing strategy that showcased the unique selling points of the OnePlus Nord 2T 5G.

CONCLUSION

Based on our extensive work and experience within esports, entertainment, and marketing, Forevr was able to construct and execute a marketing campaign around Finn ‘Karrigan’ Andersen which enabled OnePlus to succeed in their efforts to promote their new OnePlus Nord 2T 5G in a brand new way.

Through a comprehensive multichannel social media approach, the campaign was able to create new relations for OnePlus as a brand within esports and gaming. Moreover, the campaign’s success extended beyond the product launch, as it significantly boosted brand recognition by tapping into the thriving esports industry.