A High-Impact Campaign

The Dreamstream campaign, a collaboration between Forevr and AMD, brought together top esports athletes and content creators like Tobii, N0tail, Topson, Jokerd, BikiniBodhi, GeT_RiGhT, Broxah, and Matafe to celebrate the launch of the Ryzen 7000 processor series.

Through engaging gameplay sessions in Human Fall Flat and Midnight Ghost Hunt, these influencers showcased the power and performance of AMD’s latest technology, while entertaining their Scandinavian audience across multiple platforms.

Partners in this project

The objectives

The objective of the AMD Dreamstream campaign was twofold; to generate awareness and build excitement for the Ryzen 7000 processor series and AMD, all while providing an entertaining experience for the target audience.

The campaign primarily focused on engaging gamers in Scandinavia, recognizing their significance as the key audience.

To effectively reach and engage this audience, the campaign utilized Twitter, Twitch, and Instagram as the main channels and platforms.

The achievements

The Dreamstream campaign achieved notable achievements, marked by impressive engagement and viewership metrics. It successfully captured the attention of the target audience, thereby driving awareness of AMD and its cutting-edge Ryzen 7000 processor series.

The campaign’s success was bolstered by the expert production team at Forevr, responsible for creating all image assets, illustrations, stream assets, and an animated promotional video. Their creative work played a crucial role in supporting and enhancing the campaign’s impact.

When it comes to statistics, the collective Dreamstream resulted in 483K Hours Watched and 1,5 million Live Views on Twitch – and gathered 1,907,589 impressions across social accounts such as Twitter and Instagram.

Conclusion

In conclusion, the Dreamstream campaign successfully achieved its objectives of generating awareness and building excitement for the Ryzen 7000 processor series and AMD, while delivering an entertaining experience to the target audience of gamers in Scandinavia.

By utilizing Twitter, Twitch, and Instagram as the primary channels and platforms, the campaign effectively reached and engaged the desired audience, resulting in impressive engagement and viewership metrics.

With 483K hours watched and 1.5 million live views on Twitch, along with 1,907,589 impressions across social accounts such as Twitter and Instagram, the Dreamstream campaign made a significant impact and successfully elevated awareness of AMD’s innovative Ryzen 7000 processor series.