AMD Ryzen - Forevr

AMD x Broxah x GeT_RiGhT

Forevr facilitated an all-encompassing partnership between our clients Christopher ‘GeT_RiGhT’ Alesund, Mads ‘Broxah’ Brock-Pedersen and AMD, serving as the driving force behind the collaboration.

As brand ambassadors for AMD, GeT_RiGhT and Broxah were involved in a wide range of activations over a 12-month period, including a Dreamstream sponsored by AMD, dedicated ‘AMD Twitch’-streams, Twitter giveaways, and sales-oriented promotional pushes on their respective social platforms.

CREATIVE INVOLVEMENT

The partnership’s crown jewel was the individual commercial videos featuring Broxah and GeT_RiGhT, produced entirely in-house by Forevr.

Our team managed the creative concept, production, and launch on each player’s channel whilst working in close collaboration with AMD. This high-quality content piece showcased the power of AMD’s hardware products and the impact they had on GeT_RiGhT and Broxah’s gaming performance.

Through our extensive involvement in the partnership, we demonstrated our capabilities in executing large-scale, media-focused campaigns that generate significant buzz in the gaming community.

OBJECTIVES

Our main objectives were for Broxah and GeT_RiGhT to endorse AMD’s hardware products and serve as proud brand ambassadors for the company, while showcasing Forevr’s capabilities in managing and executing major marketing campaigns.

Our target audience for the campaign consisted of younger adults and adults in the age range 20-30 years, primarily males, interested in top-tier PC hardware. Throughout the campaign, we utilized Twitch, YouTube, and Twitter as the main channels and platforms to reach and engage our audience.

During our collaboration, we created high-quality content that significantly boosted AMD’s presence in the gaming community.

CONCLUSION

The results of the collaboration speak volumes. It not only surpassed expectations in terms of increased brand value and reach for AMD, but also helped them cement their place within the gaming community as a frontrunner in the gaming and technology market.

Using some of the biggest names within esports as ambassadors, AMD was able to resonate with consumers who seek high-performance hardware for their gaming setups.

Our comprehensive marketing strategy during the partnership made sure to utilize our client’s platforms to the fullest through social media, exciting engagements, events, and much more.

The efforts displayed throughout the campaigns serve as an example of the 360 approach Forevr is capable of, as we throughout the entirety have been involved in the processes of ideation, development and execution.