As the popularity of esports continues to grow, more and more companies are looking to get involved in the space. One of the best ways to do that is through influencer marketing.
There are a lot of benefits to working with esports players and creators. They can help you reach a new and engaged audience, they understand the gaming community and culture, and they can create authentic content that will resonate with your target audience.
But before you start working with just any esports personality, it’s important to research and make sure they’re a good fit for your brand. Today, we’ll give you some tips on how to find and work with esport players and creators to promote your brand.
So, what are esports and gaming influencers – and how can they benefit your promotional efforts?
For brand promotion purposes, it’s worth exploring the dynamic world of esports and gaming. Esports is a booming sector in which players compete in videogames, either at local events or on a much larger global stage; esport players and creators who draw large crowds are often considered so-called ‘influencers’. Their sizeable followings online give them an influential status that can be hugely beneficial for brands looking to increase their visibility and reach new audiences.
Esports players and creators have already proven to be successful partners for many companies seeking to break into new markets or expand existing ones, so investing time in understanding the gaming world – and working out how your brand fits into it – could pay dividends.
How can you effectively identify the right esports player or creator for your brand?
Choosing the right esports player or creator for your brand can be an overwhelming task, but it is a necessary step to achieving successful campaigns.
To identify which profiles are right for your goals, you should develop an understanding of their personal style, audience demographic, and how they could benefit your business objectives. Additionally, you should research past campaigns they have run and assess the effects those had on their engagement.
Once you have identified an appropriate esports- and/or creator profile, you can create campaigns that meet both their fans’ interests and your own target market’s preferences. Understanding this will help ensure that the chosen profile can effectively promote your product and/or service.
What are some best practices for working with esports players and creators on social media?
Working with esports players and creators on social media activations offers a unique opportunity for brands to access their engaged audiences. When done correctly, this strategy can yield great rewards. It’s important to be aware that this demographic tends to be more sensitive than some other types of influencers, so best practices include maintaining open lines of communication with the esports player and creator and being receptive to creative ideas they may have rather than adopting an overly controlling approach.
Further, it is important to measure the success of your efforts; metrics including follower acquisition rate, engagement rate pr. impressions and referral traffic could prove useful in gauging performance.
As the esports and gaming industries continue to grow at an alarming rate, it’s key for savvy marketers to get in on the action. By working with esports players and creators, you can tap into a whole new world of potential customers and promote your brand goals effectively. But it’s not enough to simply identify the right profiles – you also need to know how to effectively work with them and measure your success.
If you’re interested in learning more about how to make esports players and creators work for your brand, hit us up. We’d be happy to chat with you about this exciting marketing opportunity!